Edited by Toby maxwell
CREATIVE STUDIO DesignLSM has rolled out a new concept for The Alchemist’s new London Victoria bar.
Building on its 2022 redesign for The Alchemist’s Manchester Spinningfields site, DesignLSM has evolved the brand’s visual identity, crafting a design narrative centred around cosmic alchemy, drawing inspiration from humanity’s enduring fascination with our origins and the exploration of the universe. The design concept takes influence from the local area and its historic roots from the Victorian era, a pivotal period that catalysed scientific breakthrough.
The concept for the bar pays homage to the significant strides made during this period, with the pioneering discovery of parallax – accurately measuring and mapping out the stars in relation to us – and the design plays with perspective and illusion throughout.
An entrance tunnel sets the tone for the journey ahead, guiding guests through a celestial portal illuminated by dramatic lighting. The illuminated central bar, adorned with a symmetrical arched design lighting feature brings a theatrical feel to the space as it sits against a backdrop of moody hues, vivid bursts of colours and metallic finishes.
The walls feature projection artwork onto mesh and mirror, creating an interplay of light and shadow, mimicking the vast expanse of space dotted with celestial bodies. While celestial motifs, solar shapes, and spaceinspired lighting deliver subtle nods to astronomical phenomena, intimate seating alcoves, opulent materials and intentional curved forms instil a touch of glamour.
Having successfully delivered redesigns of the brand’s venues in Manchester (at Spinningfields, New York Street and MediaCity), Newcastle, and Oxford, DesignLSM is to implement The Alchemist’s design DNA into three existing locations, with the Victoria site being the latest addition to the portfolio.
Jenny McPhee, brand director at The Alchemist, says: “We’ve loved working with DesignLSM on refreshing our existing venues. DesignLSM has fully grasped our celestial redesign and been incredible collaborators.’ www.designlsm.com
