Masonprince Shanghai Flagship Store is an upgraded version of the brand’s first store in Guangzhou, which continues the ‘flame’ theme transparent screen installations.
The result is a dream-like, surreal ‘three-domain space’ that offers a unique retail narrative. Familiar yet strange nostalgic scenes are mixed with a bizarre virtual sense of the future, which break through the traditional commercial space model, with a surrealism concept permeating all three floors of the space.
This conflicting yet harmoniously integrated experiential space leads customers into a surrealistic fantasy, who get to explore three different scenes as they shop.
The judges said: ‘Loved the experience led approach to this space and the detail throughout on all of the levels.’
You can enter this year’s awards to get the recognition your product and service deserves today at: fxdesignawards.co.uk/2025/en/page/how-to-enter.
FINALISTS & JUDGES’ COMMENTS
- Moon Tower Sales Center by Amber Design – ‘Luxurious and ethereal, it brings the outside in’
- Beyond Appearances by HyemingTam Studio – ‘Impressive brutalist design aesthetic’
- Divana Atelier by Maincourse Architect – ‘Considered texture and lighting approach within the space. Very calming’
- STARRYE by One Fine Day Studio & Partners – ‘Well thought-out detailing throughout the space’
- ASOS PR Showroom by Spacelab_ – ‘Provided a luxury sense of arrival for such an entry-level brand, it was a surprise and a great design journey
- “Ultimate” Shangri-La Eyeglasses (Sihaicheng) Store by Guangzhou (Chengyi) Decoration Engineering Co., Ltd. – ‘Fun and playful design that replicates eyes throughout the area’
