The store has been designed to provide a fun environment, and transform a technology shopping in to a personalized and approachable experience. The playground has a clear, simple layout that creates an engaging and intuitive environment for customers to shop and experiment in an informal and casual setting.
The exterior’s inviting views into the store provides customers with a sense of discovery and exploration. The frames are slight lined and highlight key product vignettes.
The interior has wireless technology and live phones, as well as ‘hideouts’ with softer lighting and seating where customers can sit and relax while receiving one-on-one assistance.
The store creates a distinct customer experience with hierarchal merchandising and product presentation.
