Designed for everyday cooking, the new assortment will be available at all Target stores and Target.com starting January 2010.
The assortment ranges from kitchen gear such as cookware, ceramic bakeware and kitchen tools, to pasta sauces and flavored coffees, are all designed with the at-home cook in mind. The collection captures Giada’s signature style with a fresh, modern twist on the tools, gadgets and food needed to make easy and affordable meals every day.
Included in the collection are items such as a 4-qt. deep saute pan, 6-piece ceramic bakeware gift set and a versatile 2-block cutlery set. Smaller appliances include a gourmet stainless steel panini grill. It also features popular accessories such as brightly colored aprons.
Giada’s designs for Target will be accessible to a wide audience with prices ranging from $6.99 for a nylon spoon with stainless-steel handle, to $199.99 for a 10-piece. Tri Ply Clad cookset includes an 8″ and 9.5″ open saute pans, 1-qt., 2-qt., and 3-qt. sauce pans with lids, and 5-qt. Dutch oven with lid.
The inspiration for the line comes from Giada who is an award-winning chef and popular culinary-world personality. She has infused the collection with her formal culinary training, professional experience and her family’s food traditions.
Beginning in 2010, Giada will also serve as a spokesperson for the wide selection of affordable groceries at Target and SuperTarget stores. She will also share her culinary expertise.
Minneapolis-based Target Corporation serves guests at 1,743 stores in 49 states nationwide and at Target.com.
