The site will offer the US shoppers 80 models of contemporary furniture across 12 categories, including exclusive designs, at 30-50% lower than traditional retail prices. The company was launched in Germany in November, 2010.
The US site will be very similar to the German site, from a technology perspective, with a few differences in assortment and layout. The emphasis is on setting up a fast supply chain and “getting good ideas from concept to prototype to shop as fast as possible. The company is working on a sustainable, eco-furniture range, including pieces made from bamboo, which will be available for the launch of the US site.
