Designed by New York-based branding and design firm Pompei A.D, the inspiration for the new store has been derived from masculine environments, such as a den or a game room. The designers wanted to create a space where men experience a sense of community.
The interiors of the store resonate with attractive fixtures and natural materials such as stained rift-cut, white oak, polished nickel, and white Carrara marble. The store’s central theme, ‘The 4 Elements of the Perfect Shave’ – Prepare, Lather Up!, Shave, and Moisturize – subtly integrates the merchandise with other interactive elements and graphics. A central table guides visitors to the different product categories throughout the store, and allows for testing and interaction with the Four Elements offering. The store also features a barber spa for in-store shaves.
Pompei A.D has revamped two stores of The Art of Shaving at Aventura Mall in Miami, and Lenox Square in Atlanta, besides designing the new location. The new store marks the sixth ‘The Art of Shaving’ location by Pompei A.D.
The Art of Shaving is a Procter & Gamble Co.-owned manufacturer and retailer of men’s grooming products.
