The rebranding will come into effect on 1 January 2011, making Crowne Plaza Bangkok Lumpini Park the fifth IHG property in Bangkok. The new Crowne Plaza property takes its new name from Lumpini Park, the city’s first public park.
The property will offer panoramic city views from the 21st to 32nd floor, and is the hotel component of Ramaland, a mixed-use development complex. The hotel will feature five food-and-beverage outlets, a spa and extensive banqueting facilities.
The Crowne Plaza brand is an upscale brand targeted at frequent business travellers. Crowne Plaza Bangkok Lumpini Park will be updated to feature business-oriented services and facilities that are suitable for the corporate traveller and the meetings market. Additionally, the hotel is located near Sathorn, one of Bangkok’s fastest growing districts and home to embassies and corporate headquarters, which makes the hotel a suitable choice for business travellers.
The hotel is located in the heart of Bangkok, close to the Siam Paragon Mall and is a short distance from the Royal Bangkok Sports Club, the Chulalongkorn University as well as a variety of entertainment, dining and retail options in the Silom area.
IHG currently operates nine hotels in Thailand. IHG will be premiering two new brands to Southeast Asia in Bangkok, including Hotel Indigo Bangkok Wireless Road and three Holiday Inn Express properties.