The new organic range of bed linens are made from flax, a rapidly renewable plant that requires less fertilization, resulting in a soft and absorbent fabric. The linen is quilted to a temperature neutral aloe-based memory foam layer and supported by plant-based memory foam core.

The new Linen Experience line is certified by Global Organic Textile Standard and Oeko Tex. It retails for $1,799 for a queen bed.

Magniflex will also launch three more natural and organic mattress lines, bed bug repellent mattress, and a full accessory merchandising program featuring premium Coolmax pillows.