This year, a dedicated area called Emerging Brands has been created at 100% Design to strengthen its commitment to international young designers. This year’s collection of handpicked exhibitors will showcase a diverse range of products and concepts from the UK and overseas.

JiB Design Studio

Founded by Je-Uk Kim, London based studio JiB Design will launch its planter range which has sunken top surfaces to store objects within the form of the furniture. JiB Design collaborated with potter, Sun Kim, to create the organic ceramic vessels that are housed within a white lacquered and natural oak unit.

Kirath Ghundoo

Kirath Ghundoo is a surface pattern designer from County Durham, who launched her first wallpaper collection ‘Mix ‘n’ Match 11’ at 100% Design last year. Her wallpapers are sustainable and are designed to be applied using a drop, cut, paste, and re-apply technique, limiting wastage and using as much off the roll as possible. Labelled as the ‘queen of pretty geometrics’, her signature design style is recognisable from the enticing blocks of colour, which adds a bold statement to any interior space.

Form in Void

Designer, Julio Thomas has used cardboard tubes as the structural elements of his furniture design to create the Secco stool, Waynee bench and Seven chair. Form in Void furniture can be assembled, and dissembled by the user without glues or screws. An important factor in the design and functionality of the pieces are that they can be easily replaced without having to discard a whole product. All seating can stack to occupy as little floor space as possible when they are not in use. Having graduated from university last year, 2012 will be the debut of Form in Void at 100% Design.

Kiri Design

Founded in March 2012, Constanze Schweda’s work often blurs the boundaries between Design and Fine Art with her architectural background and strong sculptural approach. Her latest designs are the Curl tables that were launched at Salone in Milan this year. The design of Curl is inspired by Japanese paper art Kirigami whereby paper is cut and folded into a three-dimensional shape. Made from a single, continuous sheet of steel, cut and drawn into shape, it is a sculpting process where each piece is created as a one-off.

Lorna Syson

Lorna Syson Textiles was established in 2009 with support from the Princes Trust. In 2010 Syson won the Shell Live Wire Grand Idea’s Award for her British hedgerow cushion using a fabric that combined wool and stinging nettles. Syson’s inspiration comes from the British countryside, especially the Spring season which is reflected in her new collection; Dahlia Wallflower wallcovering, Manipulated leaf lampshade, and her Linear Fold nettles and wool cushion.

Niche London

Founder of Niche London, Graham Tulett is an established designer and was most notably the Head of Design for Avent baby products. Niche London is a young company established in 2011 and for their debut at 100% Design, they have created a series of steel tables rich in form and function. Niche London addresses the modern day functions of furniture in order to design both space saving and practical formations.

Plant & Moss

Plant & Moss is a creative design studio of contemporary furniture, lighting products and interiors. In 2008 James Plant was awarded the New Designers 100% Design Award and exhibited at 100% Futures. Following this, James Plant & James Moss went on to form Plant & Moss. Hand-crafted in Great Britain, their work is made using a mixture of time honoured skills and modern techniques. At 100% Design, Plant & Moss will be showing new lighting along with some smaller products and developments to their existing range; Bistro Stacking Chair, Companion Stool, Arco Rod Wall Lamp, Akita Desk, and Clamp Lamp.

Trett Design

Trett Design is a British design studio based in the South East of England. Their designs are hand-crafted within seven miles of the design studio in Kent by skilled local craftsmen using the finest sustainable resourced timbers. The designs themselves are modern, elegant, charming and timeless. Solid black walnut is traditionally crafted to produce a collection of inspired pieces consisting of a table, coat stand, and chair.

Carlton Pezaro

Based in Christchurch, New Zealand, Carlton Pezaro creates hand-crafted quality furniture. The sideboard and chest of drawers feature traditional inlays in geometrical and circular patterns and each item is constructed from solid timbers with white and oak mahogany inlaid with Swarovski crystal elements.

In addition to Emerging Brands, 100% Design also supports New Designers 2012. Both have a combined visitor count of over 50,000 and up to 25 years of experience within the UK design community. The winner of the New Designers 100% Design Award will receive a stand at 100% Design Emerging Brands section.

New Designers is held at the Business Design Centre, 52 Upper Street, London.