The installation has been created to bring alive the beauty and artisan craftsmanship of the cashmere pieces while capturing the brand’s Mongolian nomadic spirit.
The installation is an abstract reinterpretation of the traditional Mongolian ger tent-house which redefines common perceptions of indoor-outdoor space. Made by blackened raw steel, and dark cast wooden surfaces, the skeletal organically finished structure provides the backdrop to OYUNA’s distinctive cashmere shawls, throws and clothing.
Modular in shape, the display is formed of individual steel frames that can be adapted to different spaces. The angled edges evoke the Mongolian landscape, combining both architectural form and the living environment.
OYUNA was founded by Oyuna Tserendorj and David Bernasconi in London in 2002. Oyuna’s designs are inspired by the colours of Mongolia’s wild plains and by the creativity of inner city London life.