KREOD is located between Peninsula Square between the Emirates Air Line and The O2 Arena in London. The sculpture by Pavilion Architecture has been designed in an innovative architectural style, which is accentuated by organic form, and reveals an inspiration from nature. It has been developed using Kebony, an established sustainable alternative to tropical hardwood and preservative treated wood.

The eco-friendly KREOD has three seed-like pods, which have an area of 20 square metre. The pods combine through a series of interlocking hexagons, which gives birth to an enclosed, intricate structure. The sculpture is designed as a secure and weatherproof structure.

KREOD will also act as an architectural landmark and an imaginative exhibition space. The three pods of the sculpture can be combined in a variety of configurations and can also be installed as free-standing forms.

The sculpture was created using state-of-the-art parametric design tools and digital fabrication. The design team that worked on the project comprises of Structural engineers Ramboll UK, geometry consultant Evolute, AR18 and Tensilefabric.