The installation was launched in conjunction with SaturdayInDesign, Singapore’s annual celebration of interior design, and Interface’s newest product collection, ‘Urban Retreat’.
The display space of the showroom has been conceptualised as a fluid and changeable space to showcase the variety and unique attributes of Interface’ products to a wide audience. The design and detailing of the installation has referenced the origins, evolution and future aspirations of Interface’s products through more than 30 years of their history and future.
Phillips Connor from DB&B said that the installation is a fully immersive approach to experience contemporary floor textiles, beyond the static base plane; and celebrates movement, light, scale and texture.
Carpet products, iconic thematic references, and scaled diorama installations are shown on flexible platforms that “spring” and “grow” from the floor plane in ascending arcs that reach for the sky. This symbolises the growth of the product range, as well as the increase in technology and performance of the product over the brand’s history. Each of the display arcs reaches high into the vertical space, to symbolise the products’ capabilities, as well as the goals and aspirations of the brand.
A notable element of the installation is its holistic responsiveness to visitors’ movement, which always present a “new angle” of what a person might think. Contrasting colour shades, patterns, textures, and heights enrich the vertical space to form a diverse yet harmonic collection.
Interface is a producer of one of the world’s most sustainable floor coverings.
