The Garden collection, which represents city living where space is precious, has been created to reflect the ‘public and private faces’ expressed in people’s day to day lives. These contrasting facets of people’s personalities dictate their aspirations, and how they choose to decorate and organise space.
Designed by gardener Paul Hervey-Brookes, The BrandAlley Garden features a limited material and colour palette throughout, and serves to represent the ‘public’ through imposing upright slate monoliths and textural shrubs, reiterating that this is the place you want to “be seen in”.
In contrast, the ‘private’, is a hidden sanctuary with natural and informal planting allowing people to hide away from the hustle and bustle of everyday life.
The BrandAlley Garden showcases a range with softer hues of peach, cream and green, which harmoniously work with a limited selection of sustainable materials in vast quantities such as Stonemaster, created from 56% recycled content. Uniquely, the garden is completely soil-free, and comprises only of re-used on site-material.
The BrandAlley Garden, which is carefully crafted to suit the members lifestyle, also provides a perfect nesting opportunity for wildlife. Ashlar blocks, which have been cut roughly to form ‘ledges’ on the Garden wall, are placed in strategically close proximity to surrounding tree’s, offering a haven for birds, and wildlife alike. Together with the eco-friendly materials used throughout, the BrandAlley Garden is also socially responsible.
In addition to Paul Hervey-Brookes’ landscaping, works by British sculptor Andrew Flint and instillation artist Fiona Haines will also be showcased in the BrandAlley Garden.
Andrew Flint has created four bespoke ‘Abstract Forms’ – life size amorphous sculptures, placed within the ‘Public’ section of the garden. Made exclusively for BrandAlley, these will continue to be exhibited at the Art in The Garden Exhibition, at Rococo Gardens in Painswick after Chelsea Flower Show. Fiona Haines will showcase ‘Flow’ in the ‘private’ section of the garden. It is a water installation art piece created from recycled mesh with varying lenses which offer visual distortions of the garden.
