The installations consist of a sculptural piece known as The Scroll and a touch screen table known as The Hub. These installations are designed to capture the excitement of the Bloomberg brand and describe the various facets of its business.
The Scroll is a digital information display that has been designed to deliver Bloomberg news and data in a compelling manner. The data surface appears to protrude from the wall on an array of colourful lights. These lights respond in real time to the changing colour of the content displayed on the surface. The Scroll screen surface was created using three LED back-lit LCD screens mounted vertically in portrait format.
The Hub is an interactive version of The Scroll. It offers information about Bloomberg through an interactive, multitouch table – a 55” MultiTaction Cell display manufactured by MultiTouch Ltd. Accessible from all sides, the MultiTaction Cell processes an unlimited number of concurrent touches to enable operation by multi-users. The device runs MultiTouch’s latest Hybrid Tacking firmware, which repels ambient light which can cause interference.
Bloomberg is also planning for similar installations in other office locations.
