Located on the second floor of Siam Paragon luxury shopping mall, the new two-car boutique showroom of Rolls-Royce is an intimate place and is designed to inspire creativity. With a smaller footprint compared to other showrooms across the globe, the space caters to all the special needs of buyers.

The store offers a wide range of leather and wood samples along with a 44,000-colour palette to the customers to lend a personal touch to their Rolls Royce. The space also has a Rolls-Royce configurator that offers customers to create their design on screen at the touch of a button. Customers can personalise anything from a treadplate or headrests with their initials to more complex accessories such as a picnic set or luggage.

The new store also offers a range of wearable accessories from Rolls-Royce Lifestyle Collection like the 100% Italian Silk neck scarf with a white Spirit of Ecstasy pattern which is exclusively available in wildflower, Rolls-Royce silk tie which features an image of Eleanor Thornton on the back, and Spirit of Ecstasy cufflinks made from sterling silver.

The launch was coincided with the debut of the Rolls-Royce Lifestyle Collection in Thailand. The boutique showroom is also the Rolls-Royce’second showroom in Bangkok.