Main picture: a model poses with ‘The Wellbeing Toilet’ the winning entry in the a Dyno-Rod Initiative to create a new design for the domestic toilet at Central Saint Martins. Photo: Miles Willis/Getty Images for Dyno-Rod

A toilet designed to improve wellbeing and even reduce the risk of intestinal cancer and haemorrhoids has won a competition to find the toilet of the future.

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Timed to coincide with World Toilet Day in 19 November, the competition was initiated by plumbing and drains specialists Dyno-Rod and asked students of Central Saint Martins college in London to come up with new, innovative toilet design.

The concept was commissioned to mark 50 years of Dyno-Rod and World Toilet Day on November 19th, 2013.

The winning toilet was designed by three Saint Martins graduates, Pierre Papet, Victor Johansson and Samuel Sheard.

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Design graduates Pierre Papet (left) and Samuel Sheard (centre) and designer and judge Wayne Hemingway (right) pose with ‘The Wellbeing Toilet’. Photo: Miles Willis/Getty Images for Dyno-Rod

It is a ‘Wellbeing Toilet’, which, in the words of the designers, is ‘sculpted to enhance the position of your body’ and allows the user to squat rather than sit, a position they say is healthier.

The winning design was chosen by a judged by experts including designer and judge Wayne Hemingway and senior Dyno-Rod engineer Cliff Huxley.