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Deacon’s artwork is his first sculpture to be integrated into a building, the result of a collaboration with Eric Parry architects, which designed the Gateway.

The 25m-long cornice is made up of 39 individual ceramic transfer sculptures, articulated by geometric structure and colour combinations to create a unique pattern imitating the vibrancy of nearby Piccadilly Circus.

Eric Parry, principal at Eric Parry Architects says: ‘The cornice is inspired by the exuberance and activity of the nearby Piccadilly Circus and shows how true collaborations between architects and artists can enrich the experience of buildings for inhabitants of, and visitors to, London.’

Prominent figures from the art world attended the unveiling, held on 6 March, including Director of the Tate Nicholas Serota, and artist Anthony Gormley.

James Cooksey, Head of St James’s Portfolio at The Crown Estate says: ‘we see art as an essential part of what makes St James’s so special. Public art like this piece by Richard can inspire community connections, especially important in Piccadilly, one of London’s busiest and most prominent locations.’

The redesign of St James’s gateway is part of The Crown Estate’s £500m investment to transform Norris Street, Carlton Street, St James’s Market and St Albans Street, with the hope of replicating the success of its previous redevelopment of Regent Street.