‘Crowd-funded’ by artists, curators, media owners and entrepreneurs, the exhibition will see classic and contemporary prints replace advertisements in 22,000 sites on streets, billboards, bus stops and in shopping malls, as well as on 2000 buses and 1000 black cabs between 12 and 25 of August.
Salisbury Cathedral from the Meadows by John Constable as it would look at a bus stop
The project was officially launched on 8 August by British bop-artist Peter Blake when he unveiled his 1983 work The Meeting or Have a Nice Day Mr Hockney on a billboard near the Westfield shopping centre in west London.
The 57 works of art include classic paintings such as Ophelia by Sir John Everett Millais
Classic prints such as John William Waterhouse’s The Lady of Shalott and Millais’s Ophelia (pictured above) will be joined by 23 contemporary works including Anish Kapoor’s As if to Celebrate, I Discovered a Mountain Blooming with Red Flowers.
Contemporary work includes As if to Celebrate, I Discovered a Mountain Blooming with Red Flowers by Anish Kapoor
The selected artworks were chosen by the members of the public through the organisation’s website arteverywhere.org.uk and its Facebook page.
The public is encouraged to continue to take an active role in the project, as each poster contains an interactive element useable thorough the Blippar app (blippar.com) which allows the user to view information on each artwork by holding up their Android smart phone or tablet.
Peter Blake’s The Meeting or Have a Nice Day, Mr Hockney at the Westfield shopping centre in west London
People can also participate through social media such as Twitter and Instagram, uploading pictures of the art with the hashtag #ArtEverywhere.
Among the work chosen by the public is Tracey Emin’s For You (above) and LS Lowry’s Going to the Match (below)
It is expected that the show will reach 90 per cent of the UK’s population.
All artworks have been selected from the national collection of British art, and can be found in museums and galleries across the country.
