Domo Floorcoverings produces polypropylene and polyamide floorcoverings. Besides wall-to-wall carpet, the company also offers residential carpet tiles and non-woven products.

Domo floorcoverings will present a new range called Carezza with an extreme soft touch in attractive colours at the event. Garden, a printed scroll on Ultratex backing, is a carpet produced from exceptionally soft yarns. Garden is available in vibrant colours and is touted as an energy saving product. Fern and Thirza are other two new products in the cut-loop segment, which also have an insulating and energy saving effect.

Balta Rugs are high pile and designed to be extreme comfortable rugs. The innovative yarns make the rugs soft and elegant in sparkling colours. The new collection 2013 has been extended with Flash Shaggy, which is characterised by its diverse and bright colour pallet.

Balta Rugs also introduced the new product line Cosy, a soft sophisticated range that feels comfortable and brings cosiness. The Cosy collection varies from natural to colourful rugs in uni, ethnic and modern designs. For 2012, Balta Rugs expanded the ranges Elegance Cosy and Noblesse Cosy.

The year also saw the launch of the new shiny collection Opale Cosy, which is a refined Cosy based on the success of Sapphire shaggy, a collection of polyester yarns and sophisticated colours that lead to a modern and trendy collection.

Balta’s classic collections include Vivaldi, Palace, Classic, Kashmar, Kirman, Elisabeth and Samira. These feature detailed designs in different qualities covering several price categories. The modern collections that will be presented by Balta Rugs at Domotex Middle East in Istanbul will have a wide variety of colours and include both simple entry level rugs as well as rugs equipped with hand carving, which adds extra subtlety and structure. This range varies from black-and-white to colourful, African and soft tone qualities.

Balta Rugs has launched the new range Pacific in July 2011. The continuous search process of the in-house creative department of Balta Rugs resulted in totally new colours for the trendy and colourful Flash range.

Balta Rugs in the Flatweave market offers in- and outdoor carpets from standard quality up to soft wool imitation, a wide variety of colours, structures and designs. There will be two new innovations, namely Victoria and Prisma. Victoria is a soft stylish Flatweave quality in soft wool imitation and Prisma combines neutral tones with delicately coloured and shiny shades.

Balta will also launch arc edition, a new commercial brand for the contract market. An initiative from Balta’s Broadloom Division, the arc edition collection comprises an array of high-performance class 32 and 33 heavy-duty carpet styles from Balta Broadloom, Domo Floorcoverings and ITC to provide choice for a whole host of locations spanning the leisure, hospitality and office sectors.

It is divided into two ranges, the standard in-stock SERVICE and bespoke TAILOR MADE. The SERVICE collection will enable flooring professionals, architects, designers and specifiers to find the perfect roll or cut-length broadloom carpet for projects fast, with on-time delivery. For those looking for a more unique look, the TAILOR MADE collection offers seemingly unlimited design possibilities. It also gives the option of personalising over 600 pattern combinations to suit any interior scheme. These bespoke prints are digitally printed using the latest high-resolution Chromojet technology for exceptional colour clarity, and are available on a choice of six resilient carpets.

arc edition represents a wide range of qualities such as Toscana, Master-Maestro, Prominent, Splendid-Spontini, Fortesse-Optima & Quartz-Quartier. The arc edition collection is supported by a state-of-the-art application for iPad and iPhone and a comprehensive website, www.arcedition.com.

Domotex Middle East will be held at the Istanbul Expo Center. Balta will exhibit at Hall 9, stand C105.