The new 25,000 square feet store of American Eagle Outfitters features a distinct façade that can compete with the most sophisticated signages that are present in the famous bustling Times Square location. Created by Baltimore-based Barnycz Group, the façade consists of 15,000 square feet of LED screens that run 18 hours of content daily.
Designed by San Francisco-based BAR Architects in association with American Eagle’s in-house design team, the interior of the four floors features unique spaces that are stacked on top of one another. The finishes and materials are selected to blend with each other.
The men’s floor housed in the lower level features dark and heavy detailing to offer a masculine environment. The perimeter casework is built out of hickory, and some of the ceiling surfaces and bulkheads were designed to look like heavy metal girders supporting the building. White subway tile column has been used to offer a clean and graphic texture.
The main level of the store features a 13 feet LED video screen. The space designated as the ‘Denim Canyon’ features a number of jeans stacked ceiling-high in wood fixtures, complete with rolling stock ladders. Custom Bocci glass lights are suspended from the ceilings accentuated with polished concrete.
Architects and designers have provided a soft feel to the women’s area, which is housed in the second floor. This soft feeling is highlighted by the use of built-in and freestanding white wood fixtures, and dove-gray planked ceilings. Oak carpets at the floor blend well with polished concrete floors.
Whitewashed wood and white-painted trim provide a delicate backdrop to the aerie space located on the third floor. The floor features a central Gallery Hall, the Beauty Room, the Bra Conservatory and an area for f.i.t., aerie’s athletic line. The space dedicated to athletic line is designed to be distinct from the rest of aerie with glossy white and stainless steel fixtures. A glowing wall is also featured, which is completely separate from the exterior LED displays. Cherry flooring contrasts against the white woodwork, and dark tile in the beauty and f.i.t. areas.
Pittsburgh-headquartered American Eagle Outfitters offers on-trend clothing, accessories and personal care products. It operates under the American Eagle (AE), aerie by American Eagle, 77kids by american eagle and MARTIN+OSA (M+O) brands.
