CAS Wall Art developed its SKUs around Kathy Ireland Home from Vaughan Furniture case goods and the art is intended to complement all KIWW products, including flooring, lighting, home office, home theatre, upholstery, leather, window treatments, top of bed, bedding, wall coverings, candles, permanent botanicals, decorative accessories, ceiling fans and products for infants and youth.
CAS is offering solution-oriented wall decor, which is appropriate for the Kathy Ireland theme of solutions. The company will go in for the fall market cycle (October 17-22, 2009), which would represent the full-scale release, and work with other licensing partners on product development and cross-merchandising.
The new license is part of KIWW’s move toward higher price points and better-quality goods.
