To bring the Monster brand to life in its new headquarters, the new 140,000 square feet facility has been infused with the energy of action sports lifestyle by highlighting the athletes, musicians and personalities, who are associated with the company.
Designed as a six-storied building, the new facility will feature 500 workstations and 175 private offices. To be created with a distinct visibility, the new headquarters will provide an engaging space for the employees, athletes and musicians.
In order to add more creativity, motocross racers were let loose on the empty floors to race through the interior and create skid marks on the concrete design element of the facility before furniture and fixtures are installed. A creative test lab is also included in the facility to enable the employees and athletes to test new beverage products.
Apart from that the new headquarters will also feature new amenities and abundant conference room seating on each floor. It is scheduled for completion in June 2013.
