The exhibition DANISH CHROMATISM was developed with inspiration from the work of Josef Albers, in which the artist plays with the interaction of colours on different spatial levels. DANISH CHROMATISM is designed to create a meeting point between products, space and colour. This would be represented through an installation, where visitors will be projected to Danish design in a sensory experience.

According to GamFratesi, Danish design has been associated with wooden furniture and natural colour. The exhibition is an attempt to reinterpret the traditional aesthetics through the use of colour, and to create a new experience of the relationship between the classic and the modern products.

Participating Companies include &tradition, Carl Hansen & Søn, Ege, Fabula Living, Fredericia Furniture, Fritz Hansen, Gubi, Herskind – Herskind, Holmegaard, Karakter, Kay Bojesen, Kvadrat, LEGO, Libratone, Louis Poulsen, Lyngby Porcelæn, MA/U Studio, Made a Mano, Montana, Paustian, Peter Klint, Rosendahl, Royal Copenhagen, Skagerak, Stelton, Tom Rossau, TROLLBEADS, Wiinberg, With a View, and 8000c .

The installation would be presented in the Triennale Design Museum.