Edition is the new lifestyle boutique hotel brand developed by New York-based boutique hotelier Ian Schrager in association with Marriott International. Edition will be designed to combine personal, intimate, individualized and unique lodging experience.
According to Marriott and Ian Schrager, each hotel will be stylized in a way to function as a ‘home away from home’ targeting leisure and business travelers. Functional and technologically sophisticated working environments will offer ‘office away from the office’ atmosphere to business travelers.
Marriott and Ian Schrager will debut Edition in Waikiki Beach in October 2010 and in Istanbul by late 2010. Planned openings are also scheduled in 24-hour international gateway cities such as Mexico City, Barcelona, Bangkok, and several other cities.
Edition has been designed to reflect changing lifestyles and as an evolutionary response to the desire for a sophisticated hotel experience. Each hotel, with its originality and unique ethos, will reflect the best of the cultural and social setting of its location and time. All the hotels will look completely different from each other with the brand’s unifying aesthetics as the common factor. Design and architecture will be inspired from the scale, location and feel of the individual properties rather than from artificial decorative formulas.
The Waikiki Edition, designed by Yabu Pushelberg, will house a restaurant by world-renowned chef, Morimoto; the exclusive Crazybox nightclub; a unique Sunrise Pool with lushly landscaped gardens by Deborah Nevins; an exclusive Private Sunset Beach with its own lagoon and imported sand from the neighboring Hawaiian islands; an intimate Lobby Bar hidden behind a secret passage; a bar at the Sunrise Pool and a bar at the Private Sunset Beach with views of the Harbour and Pacific Ocean; and custom and individually designed Surf and Bikini Boot Camps.
Opening later this year, The Istanbul Edition, designed by Gabellini Sheppard, will offer 77 oversized guest rooms and suites with Rosewood or Soaped Oak walls, ceilings and floors, each designed like a unique and precious wood jewel box; custom materials, striking finishes and fabrics; silk area rugs; marble guest bathrooms with floor-to-ceiling glass enclosed rain showers; Cipriani Restaurant; a double height ceiling lobby with gold and silver leaf mosaic detailing and travertine floor and walls; private check-in; a Lobby Bar with private garden terrace; exclusive private event space; Penthouse floor Ballroom; a private club in the sky; a 2,400 square feet Penthouse with custom fabrics, furniture and exotic finishes; 20,000 square feet spa by ESPA; high-end, luxury retail boutiques; a private drawing room with bar and screening room for first run movies and private screenings.
