Ceramic surface brand Florim has opened two new showrooms: in Los Angeles and Seoul.
The Los Angeles Flagship Store is located at 450 N Robertson Blvd, in the heart of West Hollywood’s Design District. Following its 2023 pop-up store, Florim’s permanent presence spans over 600m2 across three levels. With seven street-facing windows and a panoramic terrace, the showroom is designed as a vibrant platform for exchange and experimentation. The space unfolds through immersive settings, a working kitchen, a conference room, and a comfortable lounge area.
In Seoul, the new flagship store is located in the Gangnam district, a central hub for fashion and design in South Korea. At 231 Hakdong-ro, the space features both working areas and real-life design settings, including a fully equipped kitchen, a luxury bathroom concept branded ‘Elitique’ (developed in collaboration with Falper), and a dedicated area for technical applications.
These two openings are part of an expansion strategy that began in 2009 with the first flagship store in Milan. Today, Florim counts ten monobrand flagship stores worldwide, located in Milan, New York, Moscow, Singapore, Frankfurt, London, Abu Dhabi, Rome, Los Angeles, and Seoul.
