Slated to launch in London’s Mayfair at the end of July, the interiors features key furniture pieces made from dark-stained timber set against carrara marble table tops and red madder glass. Other design features include a central ‘queen’s table’, inspired by authentic screens, and a chandelier made from hand-blown madder glass. The timber floor features a mosaic design based on the original East India Company merchants mark.
The wrought-iron folding gates at the front of the building are inlaid with delicately carved brass which exhibits the rich history of the brand. The giant branded padlock that holds the gates closed is reminiscent of locks used to keep goods safe hundreds of years ago.
Four IV has taken its inspiration for the retail design from the original East India Company, which was founded in 1600, after Queen Elizabeth I granted it a charter. The company went on to dominate trade in India and ruled swathes of the country before being nationalized in 1858.
