London’s first accessible railway, the Elizabeth Line, is the result of the biggest infrastructure project in a generation.
Maynard was tasked with delivering the wayfinding identity and product family to unite all 41 individually designed stations for a seamless passenger experience. It has introduced a common design language across a family of architectural components – which includes cladding, platform edge screens, seating, lighting, digital advertising, signage and customer information systems – with each individual component designed to feel integrated into the fabric of the architecture.
With detailed, and even full-scale, station mock-ups Maynard Studio has successfully developed a sign family, based on existing TFL standards, and detailed design guidelines including information hierarchies, type sizes and layout principles for this momentous project.
The judges said: ‘Remarkable! Effortless, elegant simplicity.’ You can enter this year’s awards to get the recognition your product and service deserves today at: fxdesignawards.co.uk/2025/en/page/how-to-enter
FINALISTS & JUDGES’ COMMENTS
- Subway, Miami Headquarters by HLW International – ‘Successful take on the spirit of the client in a tasteful style’
- Schrödinger by HLW International – ‘The graphics enhance the architecture and ad hoc designs are effortlessly integrated into the overall fit-out’
- Global Management Consulting Firm Office by HLW International – ‘Bold, simple and high tech using technology in an interesting way’
- Group Metropolitan by Informare – ‘Considered brand evolution as complete interpretation package’
- Bishop Ranch by Rapt Studio – ‘Refreshing identity reflective of the area and community’
