Deadgood, a British design brand, has been shaping the industry for nearly two decades, crafting products with personality for global brands and cutting-edge commercial interiors.
Founded by university friends Dan Ziglam and Elliot Brook, who had no prior business experience, the brand has become synonymous with bold, innovative designs and a deep commitment to sustainability.
Motivated by a lack of opportunities for young designers, Ziglam and Brook built Deadgood with a collaborative spirit, creating a platform to foster and promote the next generation of British talent. Today, that mission thrives under the direction of Vicki Leach, who began as an intern and now leads the design and development of many iconic products as the design director. The brand has partnered with notable designers such as David Irwin, SmithMatthias, Magnus Long & Gala Wright, John Tree among others, continuously providing space for emerging creatives to bring their ideas to life.
Known for their bold creativity and willingness to take risks, Deadgood’s unique culture enables them to stand out in a fiercely competitive market. This commitment to innovation and disruption has positioned them as leaders rather than followers in the design industry. As they continue to ride the wave of success, Deadgood remains steadfast in their dedication to originality, quality and sustainability—values that have defined them from day one.
You can enter this year’s awards to get the recognition your product and service deserves today at: fxdesignawards.co.uk/2025/en/page/how-to-enter.
