The window display contains a pulsing graphic equalizer and over 10,000 LEDs. Green Room Retail believes that retail displays like these are not just an attractive sales pitch or gimmick but helps to complement the best features of a store.
Richard Ash, founder and CEO of Green Room Retail, was reported stating that in order to have maximum impact, a window display should be designed with the target customers in mind. He adds that it should be bright and should use lighting effectively, use movement to catch the eye, make effective use of space and angle advertisements and mannequins appropriately.
Green Room Retail (GRR) was found in 2001. With its headquarters in Birmingham, GRR recently extended their Birmingham offices and also collaborated on BBC 2’s leading retail design program ‘Mary Queen of Shops’ with Mary Portas.
