The brief required the creation of a space meant to reflect the fame and prestige of Harrods while also providing a reclusive sanctuary from daily mundane life to shop in comfort. Shed has created an ultimate fantasy world for the kids, which also pays homage to the tradition.
The 15-year old toy department of the store has been re-designed to make it look attractive to new age kids. The project involved addition of new areas to the old department, which include an enchanted forest, a miniature toy world, a reading room, a circus area and a candy store. The Toy Kingdom has been divided into several areas, based on theme, rather than sex of the kids.
The design and layout of the Toy Kingdom has been developed in a way that it reflects the fame and prestige of Harods.
