Luxury design brand Holly Hunt has unveiled its newly expanded and reimagined London showroom in Mayfair, London.
After more than a decade in London, the decision to expand was driven by the desire to offer a more immersive and expressive environment for clients and designers alike.
Designed not only as a showcase but also as a working studio, the space invites designers to use it as an extension of their own practice by hosting clients, reviewing materials, and developing projects.
As well as a dedicated materials library, the expanded showroom features an enriched assortment of products and designers, including the works of Caste, Pagani Studio, Aither, and pieces from Alain Ellouz Paris available exclusively through Holly Hunt.
The design vision was conceived and led by Jo Annah Kornak, senior vice president and executive creative director. Holly Hunt’s in-house team brought this vision to life, supported by Found, the London-based architects that provided architectural execution and local expertise.
A curated palette of hand-patinated metals, custom wood finishes, and bold upholstery fabrics play a central role throughout the showroom, while bespoke wood detailing, fine plasterwork, and architectural tray ceilings contribute to a richly textured interior that balances traditional craftsmanship with modern sensibilities.
‘The London showroom has always held a special place in our story,” said Marc Szafran, president of Holly Hunt. ‘This expansion is a natural evolution – one that allows us to better support our growing team and client base across the UK and beyond. London is a global design capital, and this space reflects our long-term investment in the region and our belief in its creative future.’
‘Our intent was to create a space that feels both grounded and elevated – where every material, every detail, tells a story,’ said Kornak. ‘The sculptural staircase at the centre of the showroom is more than a design feature – it’s a gesture of movement and connection. We approached the design with a deep respect for craftsmanship and a desire to create an environment that inspires exploration and creativity.’
The launch coincided with the 75th anniversary of Vladimir Kagan’s Serpentine Sofa,one of the most popular pieces in the Holly Hunt portfolio. The modernist sofa is widely credited as being the first ever curved sofa, with Kagan himself considered one of the pioneers of American mid-century design.
