The competition, open to all architecture professionals who are members of ICSC, encourages individuals to envision what the shopping environment of the future will be in 2029 to 2059.
Aimed to inspire and entertain the retail real estate industry with out-of-the-box innovative ideas, the competition is set to progress the current understanding of the shopping experience. The ideas are not limited to design and architecture but may include any aspect, specific or general, of the retail continuum.
The jury will comprise of Barry Bergdoll, the Philip Johnson chief curator of architecture and design at the Museum of Modern Art, and professor of architectural history in the Department of Art History and Archaeology at Columbia University; Allison Arieff, columnist of ‘By Design’ in New York Times and editor of Sunset Magazine; and Reena Jana, editor of ‘Innovation Department’ in Business Week and co-author of the book ‘New Media Art’.
Winners will be chosen in the following areas: the mall environment, the shopping experience, the merchandise mix, dining and entertainment; parking and transit, green features, and general brilliance and innovation.
The submissions will be exhibited in the Future Image Gallery during RECon, the annual convention of ICSC in May 2009 in Las Vegas. The winners will be announced at the event. Entries are due by April 20, 2009.
ICSC, founded in 1957, is the premier global trade association of the shopping center industry. Its more than 70,000 members in over 90 countries include shopping center owners, developers, managers, marketing specialists, investors, retailers and brokers, as well as academics and public.
