The newly constructed Holiday Inn Express and Suites Mount Pleasant-Charleston in South Carolina, to be unveiled by November 2009, is applying for US Green Building Council’s (USGBC) LEED certification by late 2009, hoping to make it the first hotel in South Carolina to receive this certification.
The Holiday Inn Express Mount Pleasant-Charleston will be one of the four Holiday Inn Express hotels open in the Charleston area with the brand’s new sign, which is the seal of approval that they exemplify the standards of the $1 billion Holiday Inn brand relaunch program.
First announced in 2007, the Holiday Inn global brand relaunch was established to create a more contemporary brand image as part of the drive to increase quality and consistency across the global portfolio.
Elements of the relaunch for Holiday Inn Express include: redesigned brand signage featuring the iconic script logo, energizing the signature color green and eliminating the current shield shape for a more refreshed and contemporary look; a new signature arrival including new lighting, landscaping and design features; customized music and scent selections; and a de-cluttered front desk to promote a more efficient and interactive check-in process.
The 116-room hotel at 350 Johnnie Dodds Boulevard is centrally located at the foot of the Cooper River Bridge providing easy access to Charleston’s top tourist attractions. The hotel features special in-room amenities such as free high-speed Internet access, microwave, Jacuzzi tubs and 32 inch flat panel HDTV’s, business center, wireless Internet access throughout the hotel, outdoor pool and a fitness center.
The SimplySmart shower incorporates a proprietary Stay Smart Kohler showerhead, signature shower curtain with curved rod, upgraded 100% cotton terry towels and a custom line of cinnamon-scented bath products. The facility offers SimplySmart bedding collection featuring a decorative throw, a medium-weight duvet blanket and soft 200 thread-count sheets.
The Holiday Inn Express and Suites Mount Pleasant-Charleston will have water saving faucets, automatic a/c control and use local supplies and materials for the building of the hotel and the landscaping. Additional green elements include arrogation practices and an active recycling program.
The Holiday Inn Express and Suites Mount Pleasant-Charleston is owned by KVH Hospitality, and managed by Charlestowne Hotels under a license agreement with a company in the IHG.
IHG, the world’s largest hotel group by the number of rooms, has about seven brands in its kitty, including the Holiday Inn.
