Nestled near the foothills of the Blue Ridge Mountains, the 100-room new-build boutique Hotel Indigo Asheville is the second of five properties planned for the state; additional deals are signed in Charlotte, Wilmington and Winston-Salem.

Owned and managed by Hospitality and Lodging Investors II, LP, under a license agreement with a company in the IHG, Hotel Indigo Asheville, located at 151 Haywood Street, is within walking distance from locally owned-shops and art galleries, restaurants and entertainment venues.

Hotel Indigo Asheville has captured the essence of the Asheville region by using locally-inspired artwork and regionally-sourced materials throughout the hotel. The hotel lobby features a Gabion wall stacked using native stones of various shapes and sizes as well as locally-inspired photographic murals of outdoor scenes taken by Asheville artist Zen Southerland. The hotel aesthetics is light and open, featuring glass tiles, stained concrete, quartz-like countertops, decorative pendants, and large graphic wall coverings.

The Hotel Indigo Asheville features guest rooms with oversized beds, plush bedding, hard-surface flooring, and spa-inspired showers with Aveda products. Each guest room includes a 32-inch high-definition flat screen TV.

With the addition of Hotel Indigo Asheville, there are 34 Hotel Indigo properties open worldwide and more than 60 hotels under development, either in the pipeline or in final negotiation. By the end of 2009, Hotel Indigo is forecasted to almost double its footprint in the Americas.

IHG owns a portfolio of hotel brands including InterContinental Hotels & Resorts, Hotel Indigo, Crowne Plaza Hotels & Resorts, Holiday Inn Hotels and Resorts, Holiday Inn Express, Staybridge Suites and Candlewood Suites.