The new soy-based visco memory foam pillows called Emerald Coast will hit the market following a launch in Las Vegas next month, the company has said in a media statement.

These mold and mildew resistant line of pillows are hypo-allergic and dust mite resistant, making it usable for allergy and asthma sufferers. Visco open-cell structure provides relief from pressure points, while moderating body temperature and humidity.

The pillow has been granted the Green+Cross Seal of Approval for its renewable soy-based content.

The Emerald Coast is the first washable pillow of its kind, says Carolyn Hauck, executive vice president of Joya Sleep Systems. Simply throw it in the wash in warm water, and let it air dry. It retains its shape, as well as its anti-allergen properties.

Joya Sleep Systems by Garme is the North American division of Garme Colchones of Valencia in Spain, one of the largest bedding manufacturers in Europe.