The project will be executed by Macy’s internal planning, design and construction team, in association with New York’s STUDIO V Architecture. The component features have been styled by Highland Associates of New York, New York’s Kevin Kennon Architects and Westchester’s Charles Sparks + Company.
The facility, spanning almost 2.2 million gross square feet, will be renovated in different phases. Work will involve expansion of its selling area by 100,000 square feet by opening up the stock and office space as well as extending the mezzanine floor of the Broadway Building. The selling space will span 1.2 million square feet following the facelift. A host of new retail units will be created in the Broadway Building as part of the project including the shoe department for ladies on the second storey spanning 39,000 square feet. The Louis Vuitton store will undergo refurbishment and expansion.
The decorative Memorial Entrance on 34th Street will undergo restoration while sidewalks will be substituted. The redesigned facility will feature new welcome mats at each entry, awnings and canopies. The exterior portion of the building will be restored with installation of new lighting fixtures in the exterior.
The ceiling height of the great hall located on the building’s first level will be restored. The materials adorning the first floor will be displayed in a new style post revamp work. The lower floor of the remodelled facility will comprise a mstylelab-type presentation of juniors and young men, dining area, salon, and a pub.
The men’s merchandise zone will be expanded after the overhaul and will span nearly 200,000 square feet of selling space while encompassing seven levels. There will be creation of a new table-service restaurant on the sixth storey of the building with a seat capacity of almost 1,100. The eighth and ninth floors will consist of home merchandise such as demonstration kitchen and De Gustibus Cooking School.
Multiple escalators made of wood will be preserved as part of the project. There will be an upgraded Visitors Center on the expanded Mezzanine floor. The building will also sport about 300 new fitting rooms while overhauling and increasing restroom amenities.
The store will imbibe a host of latest applications including interactive store directories, digital product information, an enhanced shoe locator system, and new wayfinding signage. Further, there will be a system to channel the live video feeds of its events nationwide, as well as a new mobile technology to provide shopping guidance to customers.
In addition, the facility will incorporate various sustainable operating systems such as a high-perfomance energy management system. It will also make extensive use of LED lighting fixtures to reduce energy usage. The building is expected to reap energy savings of 15 to 20% per year via energy-efficient measures.
The project is scheduled to commence in early 2012 and be completed by the end of 2015.
