The legendary designer Marco Piva was called to interpret the large external window of Bulgari’s booth, which was a tribute to the male universe and the Roman heritage. The window was located at the entrance of Hall 1, the first to welcome visitors in their entrance into the pavilion.
The brief was to recall the imposing outer façade designed by Studio Sclavi, a reference to the iconic Bulgari Serpenti and to the Tubogas jewellery technique, designing columns that follow the movement of the structure above, bending and merging with it.
The columns of the window designed by Marco Piva recall the advance of the hands of clock, a reference to the process of time, which leads the visitor up to the entrance of the stand. The columns, in black marble with red-gold streaks, not only act as a showcase for watches but also remind the visitor the colour’s vein of Octo, the Bulgari watch.
Behind the columns, black mirrored backlit serigraphed glass elements detect images related to the symbol‘s elements of the brand through a game of led lights. The images are not visible when the decorative plates are off and appear only when the LEDs are lit. The images of these watches seem to appear out of nowhere from the matter and evoke the idea of a hidden preciousness.
