A whole raft of professionally designed point of sale and marketing literature is now available for use by retailers, who want to go the extra mile and promote confidently to the discerning consumer. The range includes everything from the latest brochure ‘That’s Better’ and compact ‘mini’ brochures that make ideal giveaways, to attractive window vinyls and countertop highlighters, which are great ‘silent salesmen’. The hanger shaped point of sale emphasizes Maytag’s laundry range.
Mike Martin, head of product, said, “It’s always important to highlight products and their features but during tough, challenging times its imperative. Attracting customers with colourful and informative displays is crucial. Our new and extensive range of marketing and point of sale literature gives retailers an extra helping hand. We hope that all our retail partners will make the most of these aids, helping them to clinch that vital sale.”
Maytag brand is part of the Whirlpool Corporation, the world’s leading manufacturer and marketer of major home appliances, with 68 manufacturing and technology research centers around the world. Maytag brand comprises durable, commercial-grade appliances – including Maytag Performance Series front-load and Maytag Centennial top-load washers and dryers; Maytag Gemini double-oven range; Maytag Ice2O French-door bottom-freezer refrigerator, the first of its kind with external ice and water; and Maytag Jetclean dishwashers.
