The new refreshed prototype of Moe’s Southwest Grill Franchisees retains the original look and feel of Moe’s, but presents a brighter, cleaner and more sustainable design with LED and CFL lights, colourful new furniture, low VOC emission paints and an updated salsa bar featuring five free flavourful Moe’s salsas.
The only objective kept in mind in designing the refreshed prototype, was to increase efficiency, durability and satisfaction among employees and customers. Every aspect of the new model such as the paint on the walls, the light bulbs, and even the size of the hole in the garbage can was thoroughly researched.
The new LED and CFL lights, combined with walls made from post-industrial recycled content, have helped to reduce the restaurant’s carbon footprint, as well as lower maintenance and energy costs.
In late January, Moe’s also redesigned their menu board. The menu board now highlights more than 20 fresh, free ingredients that can be used to customise each order. The kids menu currently features its own board at kids’ eye level.
Moe’s Southwest Grill plans to open 65 new restaurant franchises throughout 2011, all of which will include elements of the new prototype. Moe’s will also open its first of 40 locations in Istanbul.
