The store is part of three new international locations planned by the company. Each store will feature unique design and carry the complete range of Moleskine products, including journals, bags, pens, and digital device accessories.
Moleskine’s international stores at Milan’s Malpensa and Linate Airports, and Shanghai’s shopping destination follow Xintiandi Style, while new stores in the Time Warner Center, Heathrow Terminal 4 in London, and Sanlitun Village in Beijing follow Moleskine’s wanderlust philosophy by being centres of cultural creativity and travel.
The Moleskine store design uses a classic black rectangle to evoke creativity in a physical space and a map covering the floor to symbolise mobile identity of contemporary travelers. However, some stores will have an experience table that allows visitors to interact with different tools to find the one which suits them best; a Stamp Station; and an interactive customisation area for recording travel memories using a variety of location-specific designs.
