Aimed to raise money for Oxfam’s charity work and to reduce the amount of textiles sent to landfill, the M&S and Oxfam soft furnishings exchange builds on the Oxfam and M&S clothes exchange program that was launched in 2008 to encourage people to recycle their unwanted clothes.
An M&S voucher worth GBP5 ($8) would be given to customers making a donation of M&S home textiles to one of Oxfam’s stores in the UK and Republic of Ireland. With each voucher valid for one month, customers can use the voucher on their next purchase of GBP35 ($58) or more on homeware, clothing or beauty products at M&S.
M&S is supporting the exchange as part of Plan A, its business-wide ‘eco-plan’ which aims to achieve 100 targets in five years, including sending no waste to landfill.
Richard Gillies, director of M&S Plan A, said that the soft furnishings exchange lets people donate to charity and also taps into a changing consumer mood which is shifting away from throwaway style.
