The new marketing and operations module of the global producer of sportswear and sports equipment is a clearly contoured building that fits into the existing ‘World of Sports’ campus – the global corporate headquarters of the Adidas Group in Herzogenaurach, Germany.
The building forms a bright white counterpart to the horizontal black volume of the adjacent Adidas brand center. The campus park appears to float in the interior space, featuring a tempered atrium. This atrium/plaza forms the heart of the building consisting of a forum and meeting space.
The offices are arranged around this central space offering views into the surrounding landscape. The plaza features catwalks above it to function as a link between departments, and facilitates a high degree of interaction. This interconnecting catwalks resembles laces that tie the building together.
The shell of the new building forming a multilayer workspace is expected to be finished in the by mid-2011.
