Located on Level 2 of the luxury shopping centre, the 4,360 square feet store has been designed according to the Living Gallery concept, conceived for the Harbour City store in 2011.
Showcasing merchandise as the main attraction, the store has been conceptualised and designed to create an inviting atmosphere and to offer a unique customer experience.
Designed with attractive features, the new store includes new elements such as timber feature walls; metal and timber diaphragms behind the front window display to control visibility. Apart from that, the store also features backlit glass signage and dispersed seating elements to create a more dynamic, relaxed and flexible space.
Aedas Interiors are currently working on The Swank’s first store in Shanghai. Hong Kong’s first multi-brand luxury fashion house The Swank, was founded in 1955, and is now wholly owned by The ENM Group. It currently operates four boutiques in Hong Kong and three in China, along with nine monobrand boutiques including Brioni, Brunello Cucinelli, Just Cavalli, Paule Ka
and Roberto Cavalli.
