Alberto Apostoli designs Caldiero Terme’s store in Verona

The concept underlying this project is based on a combination of creativity and rationality, and evolves through a refined use of form, light and colour. The project features various exciting areas between transparent effects and chromed reflections. The entire retail space has been divided into three distinct areas: menswear, ladies’ wear and young fashion.

Apostoli has added various important elements of emotional communication in the project such as the back-lit glass display cabinets, the RGB lighting of the false ceilings and the “honeycomb” display units in glass and metal. The vertical and horizontal light of LEDs in the store is used by Apostoli as a proper surface covering. It runs along the main aisles of the store and its furnishings, transforming it into sources of indirect light.

All furniture pieces have been custom-made by the architect’s own design and are defined by an unusual combination of glass and pearly white lacquered wood. A notable element is the large brown wall which appears to be “boxed” inside a glass display cabinet and whose interior supplies the backdrop to the china cabinets and furniture elements composing the till area. The store entrance features a large display table with an all-glass structure that is partially illuminated from within.

A clever use of colour has been made with coffee and beige for the resin flooring, dove grey for the furniture and sections of the flooring and, red defining some graphic details. An unusual chair has been specially created for this project with the interior dominated by two changing rooms created inside circular elements and upholstered in special back-lit fabrics to create a three-dimensional effect. A space has also been dedicated to a small bar built in stainless steel, to respond to the owner’s intent to “spoil” customers.

The external facade of the building has been completely transformed by applying an original surface cladding that simulates the aspect of a pearly white stone together with custom-made recessed spot lighting. Some additional floor-to-ceiling windows have also been created, both on the side of the building corresponding to the parking lots and adjacent to the menswear department. Access to the store is through a dark brown partition, to the right of which customers can find the main entrance door in floor-to-ceiling glass.