Villeroy & Boch stated that clean lines and structured curves would be a key trend this year, as well as ever growing eco-consciousness, seen through intelligent bathrooms while a hint of the east would be included.

Romantic design and classical shapes would invigorate hues and floral motifs seen in indulgent bathroom collections such as La Belle and My Art Emotion. Traditionally reserved for bedrooms or lounges, colors such as framboise, black and lilac are steadily becoming a part of the bathroom. Conventional blues and greens take a step back as consumers gain color confidence and design awareness. The color confidence will emerge in the form of a daring accent wall; lipstick red furniture from the Next 2 U range, muted black from Memento or the new bold, lilac sink from the Loop collection.

The 2010 update on the classic Subway sink sees long sinks of new proportions.

Rustic Individualism will continue to infiltrate the home. A return to a natural simplicity, wood furniture and stone inspired sanitary ware, will be evident throughout. The new 2morrow collection evokes memories of the outdoors with its olive green and sunflower orange furniture whilst an update on the successful Loop range injects a further sense of nature with its earthy espresso sink. The Pure Stone collection offers fresh and clean design, with a neutral color palette and gentle curves. Modernity finds itself calling back to rich natural pieces; solid and stable classics with authenticity and stylish simplicity.

Setting new standards in terms of ecology and economy, the first Villeroy & Boch WC with a reduced flushing volume of only 3.5 liters per flush comes in the form of the Omnia GreenGain enabling a new level of water-saving without the need to change personal usage habits. While reducing water consumption through innovative toilets and shower heads is becoming a permanent fixture of modern bathrooms, Villeroy & Boch continue to develop innovative, inspiring additions to the collection.

The SupraFix wall mounted range is not only eco-friendly, but aesthetically pleasing and space saving. Additional options include the Pur Air system; an odor combating micro sensor system which responds to body weight or the quick release toilet seats designed to be simply lifted off and slotted on – cleaning made easy, a great start to 2010.