In conjunction to the launch, the company has rolled the national retail program called ‘Relax the Back’.
Relax the Back will carry Ecomfort Mattresses under the private label PureFit. The mattress offers health benefits in several ways, including a patent-pending Neutral Posture Support System to allow the back to relax to its fullest potential.
The new collection uses EcoMemoryFoam, Anatomic Global’s proprietary, exclusive material. A significant portion of the EcoMemoryFoam formulation comprises a 100% plant-based product.
EcoMemoryFoam is also an extreme open-cell memory foam that does not retain heat. The product uses less energy to process and is fully contained in a patented zero-emissions chamber.
Ecomfort Mattress’ covers contain moisture-wicking bamboo and come with pre-consumer recycled materials in its core.
During the shipping process, all Ecomfort Mattress products are “vacuum-compressed” to create a more compact product. The price range of the Ecomfort Mattress collection would be $1,299 to $2,999.
