The new brand represents a significant milestone in the company’s operations and further signifies its evolution to an environmentally-friendly company.
The logo represents the depth of service of the new Fairmont Designs providing to customers.
The tagline, Furnishing Imagination, is a corporate identity system for Fairmont Designs that clearly communicates the brand’s positioning to be utilized across all current business channels.
“This new corporate identity will represent Fairmont Designs for the next 25 years. It is not only an image, but will serve as reinforcement in what we are all about. It is the mirror of our actions; it reflects not just an image, but also an echo of the environmentally friendly actions carried out within the company. We work together to bring strength to our new brand and this is what distinguishes us from others. The perception of Fairmont Designs must evolve to that of a socially responsible provider of services, rather than just a manufacturer,” said George Tsai, Chairman of Fairmont Designs and Guildcraft of California.
