Open at suburban Pittsburgh’s Ross Park Mall, the 3,000 square feet location of GNC is a one-stop shopping experience for consumers. The new store offers nearly triple the number of products available in today’s GNC stores, with 1,000 new items and features a comprehensive portfolio of health, wellbeing and sports nutrition products.
GNC’s store is divided into four individual sections that showcase distinct product categories. In the front space, consumers will find products focused on cleansing and detoxifying, weight management nutrition, fit and active accessories and women’s wellness, as well as new categories such as yoga, expanded proteins, meal replacements and portion control. This space also features ‘GNC WELLbeING’, the newest innovative line of GNC.
In the second space, which is the store’s vitamin headquarters, GNC offers a premier assortment of both preventative and condition-specific products for women, men, children, and the family pet that address heart health, mood, sleep, diabetes, digestion and more. This section also showcases new health and beauty offerings, including high-performance skincare products for cellulite, stretch marks and teeth whitening, and an enhanced array of natural heath and healing products, such as herbals and homeopathic remedies.
The back two rooms are designed for GNC’s avid fitness and sports enthusiasts. While one distinct space targets sports, fitness and hardcore diet consumers with proteins, thermogenics, fitness accessories, nutritional bars, endurance products and drinks, the other is designed for the hardcore body building customer, with an assortment that includes niche designer formulated brands positioned to appeal uniquely to that consumer. The two fitness sections also carry a new assortment of accessories, including books, scales, and blood pressure monitors.
Designed by Peter Arnell and his firm Arnell, the store represents a efficient use of wall and floor space to offer the customer a clearer vision and greater sight lines. The new contemporary retail environment provides an enhanced showcase for GNC’s product offerings while simplifying store navigation, making it easy for consumers to find specific products to meet their needs.
