The mattress would be launched under Little Gems brand name at Las Vegas World Market, to be held later this month and will be available in two styles besides being reversible for both infant and toddler use.
The Little Gems White Diamond features Joya’s soy-based PureForm memory on the toddler side and HiPur Core Foam on the infant side whereas, the Little Gems White Gold features standard PureForm memory foam on the toddler side, and the HiPur core foam on the infant side.
Carolyn Hauck, Joya’s executive vice president of sales and marketing said, “The vacuum-sealed and rolled process means that Little Gems arrive home totally sanitary, fresh and ready for baby to sleep comfortably.”
The covers on the Little Gems are treated with Medicott, making them anti-allergy, dust mite and mold resistant. Its sub layer features three dimensional breathable fabrics on the top and the edges of the mattress to promote air flow and temperature control throughout the mattress.
“Our covers are perfect for babys’ sensitive skin, or for those that may be prone to allergies,” Hauck says. “And, since the covers are zipped, they can easily be removed for cleaning.”
