Embodying new interior and exterior design, the hotel features new 157 upscale guest rooms. The hotel has been designed to integrate the restoration of the adjacent 1904 Marconi House, which has been entirely restructured to accommodate 87 apartments.
Clad in Portland stone, the hotel is constructed on a triangular site corresponding in height and scale to its neighbour. Defining the end point for Aldwych Crescent, the hotel features an elliptical tower on the corner, sheltered beneath a wide glass fan, which also marks the main entrance at street level. Reinterpreting the Edwardian-style domed roof across the street, the corner tower is topped by a glass cupola, which houses the living space for the ME penthouse suite.
Housed within a nine-storied high pyramidal space, clad entirely in white marble, the hotel features a lounge on the ground floor, public restaurants and bar, and a dedicated hotel lobby and champagne bar on the first floor.
Designed with clean, minimal lines, the guest rooms feature white leather walls with black lacquered cabinet, which incorporates a television and entertainment system, back-lit onyx shelves and mini bar. All the rooms are provided with integrated lighting schemes along with a Lumina FLO table light. Full-height triangular bay windows project to reveal long views of the Strand.
The glazing of the triangular bays in the hotel rooms utilises a unique technology to create an invisible joint, and also ensures acoustic and thermal insulation. Internally the windows can be screened by two layers of opaque glass sliding panels, rather than curtains, in keeping with the minimal, elegant design of the rooms.
The interior concept fuses contemporary detailing with classical traditions. The entire space is resonant with dramatic monochrome palette which is a combination of rich textures and luxurious natural materials. The experience draws on the idea of yin and yang, as guests move from dark to light spaces. Reflective black marble corridors lead to crisp white bedrooms, which are sculpted by the angled walls of the central pyramid.
The tenth floor rooftop terraces, posing urbanism in the most effective way, features Radio Rooftop bar. The light, white interior of the rooftop bar creates a relaxed environment and draws the focus outside, while onyx wall detailing and a bold black counter continue the hotel’s interior themes. Further the central atrium at lower ground level features conference suites, a gym and a luxury 25-seat screening room along with other guest facilities.
